I truly believe during difficult times, only praying together gives one the strength to face all odds.

Legendary cricketer Mahendra Singh Dhoni opines, “Zed Black brings with it a legacy of 30 years towards nurturing the power of prayers. The “Prarthna Hogi Sweekar” tagline has helped us penetrate the global agarbatti market profoundly” It’s been a delight to have MS Dhoni come on board as the face for Zed Black incense sticks since half a decade now. Ankit Agrawal, Director, Zed Black shared, “Former Indian captain M S Dhoni is one of the most respected cricketers in world cricket and he remains to be an idol for aspiring cricketers across the globe. The ex- skipper’s unreal stardom is still going strong amongst millions of thala fans even today. The TVC campaign thus drives across the message of imbibing the right approach or perspective with the help of Dhoni’s persona which has always inspired and motivated Gen Z and the millennials. The TVC showcases MS Dhoni in a never-seen avatar of a Guruji imparting the importance of making prayers viral and exuding positive vibes. Bollywood Superstar Hrithik Roshan is also their brand ambassador for its bamboo-less dhoop variant ‘Manthan Dhoop’ across channels. Indian Cricket Legend and beloved Captain Cool Mahendra Singh Dhoni have been endorsing Zed Black 3 in 1 agarbatti brand for over five consecutive years through print, TVC, Social Media and OOH mediums and since then the company has grown in popularity across the globe.

The new TVC is the extension of Zed Black’s ‘prarthna hogi sweekar’ campaign which aims to send across the brand message that during testing times, only prayers become viral and one needs to spread them selflessly. Zed Black Agarbatti, the flagship brand from Mysore Deep Perfumery House (MDPH), is one of the country’s largest retailers of agarbatti & dhoopbatti, launched their new campaign featuring M S Dhoni in a Guruji avatar.

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